DSO General, Orthodontics

Sonrava Health

Orange, CA Est. 1989 sonrava.com

Practices: 580+
States: 20+
Ownership: Private Equity

About Sonrava Health

Sonrava Health, formerly Western Dental, is one of the most experienced dental service organizations in the U.S., with a large-scale footprint of over 580 offices across 20 states. The organization includes 1,400+ doctors and over 7,200 team members focused on providing high-quality, affordable dental and oral health care across more than 2.9 million patient visits per year. Founded nearly 120 years ago, Sonrava operates under several regionally recognized brands including Western Dental & Orthodontics, Brident Dental & Orthodontics, DentalWorks, Perfect Teeth, and Vital Smiles, as well as LooksBrite Optometry Centers, reflecting its expansion into whole-person health beyond dentistry.

Leadership

Joe Mello CEO

Joe Mello is the Chief Executive Officer and a former member of the Board of Directors for Sonrava Health. With more than two decades of healthcare leadership, including serving as President and COO of DaVita, he has extensive experience in operational and clinical transformation. Joe is focused on supporting clinical teams, strengthening operations, and advancing Sonrava’s mission to provide high-quality, accessible care nationwide.

Dr. Peter Truong President of Clinic Operations and Chief Dental Officer

Dr. Peter Truong has served in progressive leadership roles, expanding his responsibilities across clinical and operational functions. He oversees clinic operations in the Central and West Regions, guiding organizational growth and performance through his clinical expertise and strategic leadership.

Jared Baker Chief Growth Officer

Jared Baker is a seasoned growth leader with experience across consumer brands, multi-location services, and retail marketing. He has held leadership roles at nationally recognized organizations and brings a proven record of driving business performance. At Sonrava Health, Jared leads enterprise-wide growth strategy, focusing on patient acquisition, marketing, and service expansion to enhance access, convenience, and outcomes nationwide.