DSO General Dentistry

Smile Brands

Costa Mesa, CA Est. 1998 smilebrands.com

Practices: 700+
States: 29+
Ownership: Private Equity

About Smile Brands

Smile Brands provides comprehensive business support services through exclusive long-term agreements with affiliate dental groups, so dentists can spend more time caring for their patients and less time on the administrative, marketing, and financial aspects of operating a dental practice. Founded in 1998 by Steve Bilt and Brad Schmidt, Smile Brands has grown to over 700 affiliated practices across 29 states. The organization operates under multiple consumer-facing brands including Bright Now! Dental, Monarch Dental, Castle Dental, and Midwest Dental, among others. The Smiles for Everyone Foundation, launched in 2011, has delivered over $120 million in free care across nine countries, making it the largest dental mission in the world.

Leadership

Steve Bilt Founder & CEO

Steve Bilt is CEO of Smile Brands Inc. and OneSmile, LLC. He co-founded Smile Brands in 1998 and OneSmile in 2015, combining the two businesses in 2016. He led the acquisitions of Monarch Dental Corporation and Castle Dental Centers Inc., both publicly traded companies, and has overseen the development of over 200 de novo practices. He is a founding member and former president of the Association of Dental Support Organizations (ADSO) and has been named a Glassdoor Top CEO multiple times and recognized by Comparably as a top CEO for diversity and women. He holds an MBA from Pepperdine University's Graziadio Business School.

Co-founded 2016

Brad Schmidt CFO

Brad Schmidt is CFO at Smile Brands and co-founded OneSmile in 2015. He was originally with Smile Brands from 1998 through 2013, starting as VP and Controller before serving as CFO for over a decade. During his financial leadership, Smile Brands grew from a startup to the largest DSO in the United States, serving approximately 400 dental practices.

Dr. Alan J. Acierno President, Clinical Operations

Dr. Alan J. Acierno is a practicing dentist and serves as President of Clinical Operations at Smile Brands, leading the Field Operations and Clinical Operations teams responsible for all operational and clinical standards, clinical education, and new clinical initiatives. Before joining Smile Brands, he founded and led DecisionOne Dental Partners, a Chicago-based DSO he grew to 25+ offices

Scott Mayo Chief Human Resources Officer

Scott Mayo is CHRO at Smile Brands and leads over 7,000 team members across 29 states. He came up through the retail world, running HR for major brands including David Yurman, Henri Bendel, and PINK, a multibillion-dollar business under Victoria's Secret. He was also involved in splitting L Brands into Bath & Body Works and Victoria's Secret as two publicly held companies. Before joining Smile Brands in 2025, he served as Chief People Officer at Confluent Health. He holds a Bachelor of Science in Human Resources from American University