DSO General, Multi-Specialty

Passion Dental Services

Marlborough, MA Est. 2002 https://www.passiondentalservices.com

Practices: 62+
States: 4+
Ownership: Private

About Passion Dental Services

Marlborough, Massachusetts-based clinician-led DSO founded in 2002 by Harvard-trained orthodontist Dr. Patrick Assioun. Previously known as New England Family Dentistry, Passion Dental has grown to 62+ multi-specialty dental practices across the Northeast, with a model centered on freeing doctors from administrative burden while preserving clinical autonomy.

Leadership

Dr. Patrick Assioun Founder & CEO

Dr. Patrick Assioun is the Founder and Chief Executive Officer of Passion Dental Services. After attending school in Cannes, France and Montreal, Canada, he earned his Doctorate of Dental Medicine from the University of Pennsylvania in 1998, then completed his orthodontic residency at the Harvard School of Dental Medicine and received a Master of Medical Sciences in oral biology from Harvard University. In 2001 he was awarded the Harvard Award of Clinical Excellence in Orthodontics. He opened his first practice in 2002 and built Passion Dental from a single orthodontic office into a 62+ location multi-specialty group across four Northeastern states. He also holds law degrees (LL.B. and LL.M.), reflecting a background in healthcare law and compliance.

Erin O'Neil Breault Chief Strategy Officer

Erin O'Neil Breault serves as Chief Strategy Officer of Passion Dental, leading organizational strategy, planning, and execution across the group's 62+ locations in Massachusetts, New Hampshire, Connecticut, and New York.

Maria Hale VP of Dental Hygiene Operations

Maria Hale serves as Vice President of Dental Hygiene Operations at Passion Dental, leading hygiene strategy, standards, and workforce development across all affiliated practices. Her role is a notable signal of how seriously Passion Dental invests in its hygiene teams.

Amanda Choiniere VP of Strategic Partnerships

Amanda Choiniere serves as Vice President of Strategic Partnerships at Passion Dental, leading external relationship development, affiliation growth, and partner engagement.